The _________holds that the organisation's task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer's and the society's well- being.
A) selling concept
B) integrated marketing concept
C) production concept
D) relationship marketing concept
E) social responsibility marketing concept

Question

Quizplus · Accepted Answer

The correct answer is the social responsibility marketing concept. This concept emphasizes that a company should not only focus on providing satisfaction to its customers more effectively and efficiently than its competitors but should also ensure that its operations enhance or at least do not harm the well-being of society and consumers.

The _________Holds That the Organisation's Task Is to Determine the Needs