Which of the following statements about the steps in the target marketing process is true?
A)The target marketing process is not related to positioning.
B)There are four steps in the target marketing process.
C)The final step in the target marketing process is positioning.
D)The second step in the target marketing process is the identification of all segmentation variables.
E)The first step in the target marketing process is to set marketing objectives.

Question

Quizplus · Accepted Answer

The target marketing process typically involves segmenting the market, targeting specific segments, and then positioning the product or service to meet the needs of those segments. Positioning is the final step in this process.

Which of the Following Statements About the Steps in the Target