The first step in customer relationship management (CRM)for a company is to .
A)rank its customers in terms of sales volume
B)identify customers and get to know them in as much detail as possible
C)identify types of transactions and determine which will be abandoned
D)determine which aspect of the product will be customized to meet the individual needs of its customers
E)train its employees in CRM methodology

Question

Quizplus · Accepted Answer

The first step in customer relationship management (CRM) for a company is to identify customers and get to know them in as much detail as possible. This includes understanding their needs, wants, and preferences. Once a company has a good understanding of its customers, it can develop strategies to meet their needs and build long-term relationships.

The First Step in Customer Relationship Management (CRM)for a Company