Lydia owns the Shake Shack, a small ice cream shop on a busy beach boardwalk that
specializes in a variety of milkshakes, malts and cones. She has identified her customer
as a person walking on the boardwalk—mostly vacationers who want something cool and quick with no frills. She located herself close to parking for easy access, unlike some of her competitors. Lydia seems to have developed a strong:
A) retail strategy
B) location strategy
C) business plan
D) selling strategy
E) business concept

Question

Lydia owns the Shake Shack, a small ice cream shop on a busy beach boardwalk that
specializes in a variety of milkshakes, malts and cones. She has identified her customer
as a person walking on the boardwalk—mostly vacationers who want something cool and quick with no frills. She located herself close to parking for easy access, unlike some of    her competitors. Lydia seems to have developed a strong:
A) retail strategy
B) location strategy
C) business plan
D) selling strategy
E) business concept

Quizplus · Accepted Answer

The Answer of Lydia owns the Shake Shack, a small ice cream shop on a busy beach boardwalk that
specializes in a variety of milkshakes, malts and cones. She has identified her customer
as a person walking on the boardwalk—mostly vacationers who want something cool and quick with no frills. She located herself close to parking for easy access, unlike some of    her competitors. Lydia seems to have developed a strong:
A) retail strategy
B) location strategy
C) business plan
D) selling strategy
E) business concept

Lydia Owns the Shake Shack, a Small Ice Cream Shop