As part of a retailing strategy, a retailer looks to changes in demographics and responds to these changes with their retail mix. The following are examples of demographic trends except:
A) the growth of the elderly population
B) the rising number of two-income families
C) the increased emphasis on customer service
D) the retirement of the Baby Boomers
E) the growth of minority segments

Question

Quizplus · Accepted Answer

Demographic trends refer to changes in the characteristics of a population, such as age, income, or ethnicity. The increased emphasis on customer service is not a demographic trend but rather a business strategy or operational focus.

As Part of a Retailing Strategy, a Retailer Looks to Changes