When developing the_______ for his new salon, George decided to obtain a long-term competitive advantage over other salons by offering longer hours, better prices, a well trained staff and half-price perm day every Thursday to attract customers.
A) retail strategy
B) business cycle
C) marketing concept
D) focal point orientation
E) selling concept

Question

Quizplus · Accepted Answer

George is developing a retail strategy, which involves planning how to attract and retain customers by offering unique services and advantages over competitors.

When Developing The_______ for His New Salon, George Decided to Obtain