A retailer that is vertically integrated:
A) performs more than one function in the chain from manufacturing to sales to end user
B) does not have frequent communication between buyers and managers
C) concentrates on selling to businesses only
D) performs only the function to end user
E) has an excellent vertical relationship between corporate headquarters and stores

Question

Quizplus · Accepted Answer

Vertical integration means that a company controls multiple stages of production or distribution within the same industry, such as manufacturing, wholesaling, and retailing.

A Retailer That Is Vertically Integrated