What is the primary advantage for retailers to be vertically integrated?
A) Retailers have realized that to stay competitive, they must become vertically integrated
B) Retailers can develop unique merchandise sold only in their stores; retailers can expand their services easily to the Internet because they can direct orders to the manufacturer; retailers have realized that to stay competitive, they must become vertically integrated; and customers preferring retailers that are vertically integrated are all advantages.
C) Customers prefer retailers who are vertically integrated
D) Retailers can expand their services easily to the Internet because they can direct orders to the manufacturer
E) Retailers can develop unique merchandise sold only in their stores

Question

Quizplus · Accepted Answer

Vertical integration allows retailers to develop and sell unique merchandise exclusive to their stores, differentiating them from competitors and potentially increasing customer loyalty.

What Is the Primary Advantage for Retailers to Be Vertically