Consumers' beliefs about a product are affected by information they receive through marketing communications. When the communicator's knowledge about the topic is judged to be inadequate or inaccurate, the source is said to have:
A) product distortion
B) marketing deficiency
C) reporting bias
D) knowledge bias
E) knowledge gap

Question

Quizplus · Accepted Answer

Knowledge bias occurs when the communicator's understanding or information about the topic is perceived as inadequate or inaccurate, affecting the credibility of the message.

Consumers' Beliefs About a Product Are Affected by Information They