The is said to have occurred when consumers appear to "forget" that they had disliked a message source, yet over time show that the message got across, effectively changing their attitudes towards a product.
A) delayed- response effect
B) whipple effect
C) mis- attribution effect
D) sleeper effect
E) negative disassociation

Question

Quizplus · Accepted Answer

The sleeper effect occurs when a message from a low-credibility source becomes more persuasive over time as people forget the source but remember the message.

The Is Said to Have Occurred When Consumers Appear to "Forget