A form of presentation sometimes used in ads, called , uses a literary device for combining a play on words with a relevant picture. For example, there may be a pun where there is a similarity in the sound of a word but a difference in meaning: an ad for a strawberry shortcake dessert contained the words "berried treasure" - the fun is in the buried treasure image of riches, hidden, piracy.

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The Answer of A form of presentation sometimes used in ads, called , uses a literary device for combining a play on words with a relevant picture. For example, there may be a pun where there is a similarity in the sound of a word but a difference in meaning: an ad for a strawberry shortcake dessert contained the words "berried treasure" - the fun is in the buried treasure image of riches, hidden, piracy.

A Form of Presentation Sometimes Used in Ads, Called