Question 1

According to findings from American Demographics, which is false about the average U.S. metropolitan household?
A)More money is spent on shelter than transportation.
B)Less money is spent on shelter than transportation.
C)The same amount is spent on apparel as for utilities.
D)Combined spending on entertainment and household operations is less than that spent on personal insurance.
E)Spending patterns can vary strongly based on age and income.

Accepted Answer

According to American Demographics, the average U.S. metropolitan household spends more money on shelter than transportation. Therefore, option B, which states that less money is spent on shelter than transportation, is false.

Question 2

Which characteristic below does NOT pertain to the Asian and Pacific Islander population in the United States?
A)44 percent of Asian women have a bachelor's degree.
B)51 percent of men have a bachelor's degree.
C)about 5 percent of total population
D)Population figure is about 14 million.
E)largest minority segment

Accepted Answer

The statement "largest minority segment" is incorrect as the Asian and Pacific Islander population is not a minority group in terms of national demographics. They are considered one of the fastest-growing racial groups in the United States and have a significant population figure of about 14 million.

Question 3

According to U.S. Census data projections, by the year 2030, 70 percent of the growth in the United States will occur in:
A)the South and West.
B)the South.
C)the Pacific Northwest.
D)the West.
E)the Mid-West and Mid-Atlantic.

Accepted Answer

According to U.S. Census data projections, by the year 2030, 70 percent of the growth in the United States will occur in the South and West. Therefore, choice A is the correct answer.

Question 4

Which characteristic below does NOT pertain to the Hispanic population in the United States?
A)second largest minority segment
B)about 16 percent of the population
C)Purchasing power was $870 billion in 2008.
D)fastest-growing ethnic minority
E)largest minority segment

Accepted Answer

The answer of Which characteristic below does NOT pertain to...

Question 5

Projections for 2030 indicate that ________ will have the highest population.
A)Texas
B)California
C)Illinois
D)New York
E)Pennsylvania

Accepted Answer

According to the United States Census Bureau's 2019 National Population Projections, California is projected to be the most populous state in the United States by 2030, with an estimated population of 39.5 million. This is due to a combination of factors such as high birth rates, immigration, and relatively low mortality rates.

Question 6

If projections hold true, the population of the United States will climb to at least ________ million by 2030.
A)290
B)300
C)310
D)320
E)370

Accepted Answer

The answer of If projections hold true, the population of...

Question 7

Which of the following terms have been used to describe what is now the broader, more inclusive term, multicultural marketing?
A)social marketing
B)cultural marketing
C)minority marketing
D)life-style marketing
E)demographic marketing

Accepted Answer

The answer of Which of the following terms have been...

Question 8

Which of the following is NOT one of the top five cities where African Americans live?
A)Detroit
B)San Francisco
C)New York
D)Philadelphia
E)Houston

Accepted Answer

According to the U.S. Census Bureau, the top five cities with the highest African American population are: 1) New York, 2) Detroit, 3) Chicago, 4) Philadelphia, and 5) Houston. San Francisco is not among the top five cities.

Question 9

Which marketing approach is the most appropriate in today's environment?
A)rifle
B)shotgun
C)mortar
D)switchblade
E)spoon

Accepted Answer

In today's environment, where there is an abundance of information available and marketing channels are becoming more fragmented, a targeted approach is more effective than a broad one. The rifle approach focuses on a specific target audience and tailors the message to their needs and preferences, which can result in better engagement and higher conversion rates.

Question 10

Characteristics that apply to 18-to 34-year-old men include:
A)were in front of their television sets more than other groups.
B)have relatively high disposable incomes.
C)have relatively high discretionary income.
D)have been courted more aggressively by businesses than women.
E)have formed brand loyalties.

Accepted Answer

The answer of Characteristics that apply to 18-to 34-year-old men...

Question 11

Which of the following does NOT apply to the Hispanic population in the United States?
A)By 2010, Hispanics will be about 16 percent of the population.
B)They have various cultural differences based on their countries of origin.
C)About 50 percent of Hispanic people come from Central and South America.
D)By 2050, Hispanics will be about 30 percent of the total U.S. population.
E)Hispanics can be of any race.

Accepted Answer

The answer of Which of the following does NOT apply...

Question 12

Studies and statistics show that women:
A)earn a lower percentage of bachelor and master degrees than do men in the United States.
B)comprise less than half the population.
C)account for 51% of all management positions.
D)purchase or influence the purchase of 75% of all products.
E)account for 55 percent of the workforce.

Accepted Answer

The answer of Studies and statistics show that women:
A)earn a...

Question 13

One of the most sophisticated geodemographic tools to help marketers pinpoint direct marketing prospects based on U.S. census data is:
A)DOT.
B)TIGER.
C)GEOBUY.
D)EPA.
E)Experian.

Accepted Answer

TIGER (Topologically Integrated Geographic Encoding and Referencing system) is a database developed by the United States Census Bureau that contains information about the geography of the United States, which can be used by marketers to pinpoint direct marketing prospects based on U.S. census data.

Question 14

According to a Walt Disney executive, marketing to multicultural populations:
A)is a fad.
B)will become easier as populations converge.
C)is increasingly difficult as the population becomes even more diverse.
D)will simplify targeting.
E)is dangerous.

Accepted Answer

The statement from the Walt Disney executive suggests that marketing to multicultural populations is becoming increasingly difficult as the population becomes even more diverse. This contradicts choices A, B, D, and E.

Question 15

Which company below provides a demographic and lifestyle picture of neighborhoods?
A)Claris' PRIZM
B)TIGER
C)ESRI
D)Experian
E)MapInfo

Accepted Answer

ESRI provides a demographic and lifestyle picture of neighborhoods through its GIS (Geographic Information Systems) and location analytics solutions, helping businesses and organizations understand the characteristics of different areas.

Question 16

According to an official from the Bank of America, the Asian market is:
A)somewhat wealthy and affluent.
B)overextended and oversold.
C)somewhat poor and yet overly tapped.
D)relatively older, less well-educated than the non-Hispanic white population.
E)extremely wealthy and affluent but relatively untapped.

Accepted Answer

The correct choice is E) extremely wealthy and affluent but relatively untapped, as it suggests that the Asian market has significant wealth and potential for economic engagement that has not been fully explored or utilized. This reflects a common perspective on emerging markets in Asia, where rapid economic growth and increasing wealth have not always been matched by equivalent levels of investment and market penetration by Western companies.

Question 17

Which characteristic below does NOT pertain to the African American population?
A)second-largest minority segment
B)consumer buying power is $913 billion in 2008
C)about 46 percent are home owners
D)own 824,000 businesses
E)largest minority segment

Accepted Answer

The characteristic "largest minority segment" cannot pertain to the African American population as they are actually the second-largest minority segment in the United States after Hispanic/Latino Americans.

Question 18

Based on ancestry, the largest ancestral group in the United States claims to have ________ roots.
A)English
B)Irish
C)German
D)Latin American
E)Spanish

Accepted Answer

According to the U.S. Census Bureau, German Americans are the largest ancestral group in the United States, making up about 14% of the total population.

Question 19

Which of the following aid in finding prime prospects?
A)advertising media
B)product value analysis
C)SWOT
D)census data
E)market share analysis

Accepted Answer

Census data provides demographic information that can be used to identify potential customers who meet specific criteria, such as age, income, and geographic location. This can be helpful in targeting prime prospects for a particular product or service. Advertising media and market share analysis can also be useful in identifying potential customers, but they may not provide as much detailed information as census data. Product value analysis and SWOT are more focused on assessing the strengths and weaknesses of a particular product or company, rather than identifying potential customers.

Question 20

When it comes to aging in the United States, it is apparent that:
A)by 2020, there will be fewer people 65 and older than there are today.
B)by 2050, there will be at least twice as many people 65 and older than there are today.
C)by 2030, only one in eight people will be 65 and older.
D)by 2003, one in twenty people were 65 an older.
E)by 2015, one in four persons will be over age 65.

Accepted Answer

According to the text, by 2050, there will be at least twice as many people 65 and older than there are today.

Quiz 4: Target Marketing

According to findings from American Demographics, which is false about the average U.S. metropolitan household?

Which characteristic below does NOT pertain to the Asian and Pacific Islander population in the United States?

According to U.S. Census data projections, by the year 2030, 70 percent of the growth in the United States will occur in:

Which characteristic below does NOT pertain to the Hispanic population in the United States?

Projections for 2030 indicate that ________ will have the highest population.

If projections hold true, the population of the United States will climb to at least ________ million by 2030.

Which of the following terms have been used to describe what is now the broader, more inclusive term, multicultural marketing?

Which of the following is NOT one of the top five cities where African Americans live?

Which marketing approach is the most appropriate in today's environment?

Characteristics that apply to 18-to 34-year-old men include:

Which of the following does NOT apply to the Hispanic population in the United States?

Studies and statistics show that women:

One of the most sophisticated geodemographic tools to help marketers pinpoint direct marketing prospects based on U.S. census data is:

According to a Walt Disney executive, marketing to multicultural populations:

Which company below provides a demographic and lifestyle picture of neighborhoods?

According to an official from the Bank of America, the Asian market is:

Which characteristic below does NOT pertain to the African American population?

Based on ancestry, the largest ancestral group in the United States claims to have ________ roots.

Which of the following aid in finding prime prospects?

When it comes to aging in the United States, it is apparent that: