One of the most sophisticated geodemographic tools to help marketers pinpoint direct marketing prospects based on U.S. census data is:
A)DOT.
B)TIGER.
C)GEOBUY.
D)EPA.
E)Experian.

Question

Quizplus · Accepted Answer

TIGER (Topologically Integrated Geographic Encoding and Referencing system) is a database developed by the United States Census Bureau that contains information about the geography of the United States, which can be used by marketers to pinpoint direct marketing prospects based on U.S. census data.

One of the Most Sophisticated Geodemographic Tools to Help Marketers