Which of the following is NOT a characteristic of an online magazine?
A) may or may not be advertiser supported
B) avoids any cross-mediator multiplatform tie-in opportunities
C) designed to be a value-added feature for advertisers
D) extends the audience reach of the core magazine to online readers
E) builds brand loyalty for the magazine among readers
Correct Answer:
Verified
Q20: Because the growth in audiences for magazines
Q21: The basic or open rate for a
Q22: After advertisers choose the magazines that best
Q23: After a media planner is satisfied a
Q24: When magazine readers indicate they save their
Q26: One of the main disadvantages of partial-run
Q27: A standard size page in most magazines
Q28: Characteristics of custom publishing include all of
Q29: Which of the following is true about
Q30: Magazine merchandising might include all of the
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