Magazine merchandising might include all of the following EXCEPT:
A)brand extensions like the Good Housekeeping Seal.
B)delivery of product samples to new mothers in hospitals.
C)trade shows.
D)conferences.
E)cross promotion of a competing magazine.

Question

Quizplus · Accepted Answer

Cross-promotion of a competing magazine would not be a part of magazine merchandising as it goes against the concept of promoting one's own brand. The other options - brand extensions, delivery of product samples, trade shows, and conferences - are all commonly used tactics in magazine merchandising.

Magazine Merchandising Might Include All of the Following EXCEPT