After a media planner is satisfied a magazine can successfully perform the required communication task, the next question is:
A)What is the shelf life of the magazine ad?
B)Can it reach the specific targeted audience?
C)What are the demographic editions?
D)How will the creative be just right and stimulate high levels of audience involvement?
E)What will be the short rate if the number of advertisements is later reduced?

Question

Quizplus · Accepted Answer

After ensuring that the magazine can perform the required communication task, the next important consideration is whether it can reach the specific targeted audience. This is crucial in ensuring that the advertising message is received by the right people who are most likely to respond positively to it. The other options (A, C, D, E) may also be important considerations but not as critical as reaching the targeted audience.

After a Media Planner Is Satisfied a Magazine Can Successfully