An ad for Campbell's soup reads, "We haven't changed that great taste your family's always loved." This is an example of ________ advertising.
A) advocacy
B) comparative
C) pioneering
D) informative
E) reinforcement

Question

Quizplus · Accepted Answer

Reinforcement advertising is used to reassure current customers that they have made the right choice, emphasizing the positive aspects of the product they already know and love.

An Ad for Campbell's Soup Reads, "We Haven't Changed That