An ad for Citrucel fiber supplement claimed that in a blind taste test, consumers preferred the taste of Citrucel to Metamucil 2 to 1. This ad is an example of ________ advertising.
A) reinforcement
B) comparative
C) persuasive
D) informative
E) reminder

Question

Quizplus · Accepted Answer

The ad compares Citrucel to Metamucil, highlighting a preference, which is characteristic of comparative advertising.

An Ad for Citrucel Fiber Supplement Claimed That in a Blind