When Cadillac uses advertising to promote specific features of its Escalade hybrid, it is using which type of product advertisement?
A) reminder
B) competitive
C) pioneering
D) institutional
E) differentiation

Question

Quizplus · Accepted Answer

Cadillac is using competitive advertising to highlight specific features of its Escalade hybrid, aiming to differentiate it from competitors by emphasizing its unique attributes.

When Cadillac Uses Advertising to Promote Specific Features of Its