A recent Progressive ad highlights its competitive rates compared to other auto insurers. What type of product advertisement is the Progressive ad?
A) reminder
B) pioneering
C) reinforcement
D) comparative
E) causal
Correct Answer:
Verified
Q19: Another name for pioneering advertising is _
Q20: TransWave International is a small company that
Q21: The Dial Soap ad with the tag
Q22: A Fidelity Investments ad highlights the advantages
Q23: Comparative advertisements
A) now constitute over 90 percent
Q25: Comparative advertisements
A) are illegal in the United
Q26: Advertisements that reinforce previous knowledge of a
Q27: Competitive advertisements that show the relative strength
Q28: The key objective of competitive advertising is
Q29: Reinforcement ads are reminder ads that
A) assure
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