Comparative advertisements
A) are illegal in the United States.
B) are disliked by most consumers and thus attract negative attention for the advertiser's brand.
C) need market research to provide legal support for their claims.
D) are a form of institutional advertising.
E) are rarely constructed to be persuasive.

Question

Quizplus · Accepted Answer

Comparative advertisements need market research to provide legal support for their claims to ensure that the comparisons made are truthful and not misleading, as required by advertising regulations in the United States.

Comparative Advertisements