TransWave International is a small company that has developed a system that uses the Internet and patented electronic sensors as an early-warning device for pipeline leaks. With recent growth in the natural gas industry, the timing is right for this company's success, but it must use ________ advertising so oil companies will know of its product's existence.
A) reminder
B) competitive
C) pioneering
D) institutional
E) objective

Question

Quizplus · Accepted Answer

Pioneering advertising is used to introduce a new product to the market, which is suitable for TransWave International as it needs to inform oil companies about its new early-warning system for pipeline leaks.

TransWave International Is a Small Company That Has Developed a System