In a ________, the salesperson tries one appeal after another, hoping to "hit the right button."
A) formula selling presentation
B) persuasive sales presentation
C) categorical satisfaction presentation
D) stimulus-response presentation
E) progressive selling presentation

Question

Quizplus · Accepted Answer

In a stimulus-response presentation, the salesperson uses a series of appeals or stimuli to elicit a desired response from the customer, trying different approaches until they find one that works.

In a ________, the Salesperson Tries One Appeal After Another