At the ________ stage in the personal selling process, a salesperson begins converting a prospect into a customer by creating a desire for the product or service he or she is selling.
A) preapproach
B) approach
C) presentation
D) close
E) follow-up

Question

Quizplus · Accepted Answer

The presentation stage is where the salesperson actively demonstrates the product or service, highlighting its benefits and features to create interest and desire in the prospect.

At the ________ Stage in the Personal Selling Process, a Salesperson