In many societies outside the United States, considerable time is devoted to nonbusiness talk designed to establish a rapport between buyers and sellers. This occurs during the ________ stage of the personal selling process.
A) close
B) approach
C) preapproach
D) presentation
E) prospecting

Question

Quizplus · Accepted Answer

The approach stage in the personal selling process involves initial contact and establishing rapport, which often includes nonbusiness talk to build a relationship.

In Many Societies Outside the United States, Considerable Time Is