Which of the following is the first step that a company must follow in order to initiate the CRM cycle?
A) Identify its best customers
B) Identify customer relationships with the organization
C) Capture releant customer data from interactions
D) Understand the interactions with its current customer base

Question

Quizplus · Accepted Answer

The first step in the CRM cycle is to identify customer relationships with the organization, as this establishes the foundation for understanding and managing customer interactions and data.

Which of the Following Is the First Step That a Company