_____ is a system for gathering information from respondents by continuously monitoring the advertising,promotion,and pricing they are exposed to and the things they buy.
A) Online research communities
B) An online focus group
C) Scanner-based research
D) A Web survey system

Question

Quizplus · Accepted Answer

Scanner-based research involves collecting data from respondents by tracking the advertising, promotions, and pricing they encounter, as well as their purchasing behavior, often using barcode scanners at points of sale.

_____ Is a System for Gathering Information from Respondents by Continuously