Scanner-based research is the process of researching brain patterns and measuring certain physiological responses to marketing stimuli.

Name: Scanner-based research is the process of researching brain patterns and measuring certain physiological responses to marketing stimuli.
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Question

Quizplus · Accepted Answer

Scanner-based research typically refers to the collection of consumer purchase data using barcode scanners at retail points, not brain patterns or physiological responses.

Scanner-Based Research Is the Process of Researching Brain Patterns and Measuring