Potential profitability is a function of the current market size, its anticipated growth, current and anticipated levels of competition, and customer behavior and expectations.
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Q2: Some customer segments are high maintenance and
Q3: Top-down and bottom-up perspectives are available to
Q4: Targeting should not use a top-down vision
Q5: A firm's ability to satisfy the needs
Q6: Company XYZ has examined several customer segments
Q7: Company XYZ is working on a marketing
Q8: In conducting a SWOT analysis, marketers are
Q9: SWOTs are only useful for clarifying about
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Q11: Opportunities and threats are internal considerations about
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