Company XYZ is working on a marketing strategy for a new oral hygiene product and just discovered that XYZ's biggest competitor is launching a similar, but better tasting, product with more dental health benefits.The competitor's product should be considered a threat in Company XYZ's SWOT analysis.

Question

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In a SWOT analysis, a competitor's superior product is considered a threat as it can impact market share and sales.

Company XYZ Is Working on a Marketing Strategy for a New