Marketing Management Study Set 11
Quiz 5 :
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Q22 Q22 Q22
Madison serves as Vice President of Customer Experience at Company X, a large international hospitality firm with hotels and resorts around the globe.Madison's role involves catering to the specific needs and preferences of Company X's most valuable guests.Company X is most likely engaged in a customer intimacy strategy to create value among its guests.
Q35 Q35 Q35
Mark needs to write the positioning statement for Company X.One of Mark's colleagues advises him that the positioning statement needs to be clearly understood by the company's employees, shareholders, and customers-but NOT by the general public since this group will not be interacting with the company.Mark's colleague has offered good advice.
Q70 Q70 Q70
Jen is developing the positioning statement for a new line of sunglasses.In a meeting, the marketing team tells Jen that she has succinctly and clearly expressed the competitive advantage of the new sunglasses brand.The team approves of the way Jen wants to express the brand's competitive advantage, and tells her to continue her work on fully developing the positioning statement.Which element of crafting the positioning statement has Jen's team just approved?