Marketing Management Study Set 11
Quiz 7 :
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Q09 Q09 Q09
William is starting an advertising agency and is considering several names for his agency.In choosing a brand name (i.e., company name), it should convey information about the benefits of the brand rather than simply representing the name of the person founding the brand.
Q11 Q11 Q11
Jasmine is a senior executive of a very successful 100-year-old company.Some younger employees in the marketing department want to update the company's logo, but Jasmine and other senior executives feel that a company lucky enough to survive for decades does not have to change or modify its logo.The executives are correct in their assessment.
Q49 Q49 Q49
Anne and Joseph lead the product development team for a national GPS system manufacturer.In reviewing customer satisfaction survey results, they find that product reliability is one of their customers' biggest complaints.From a marketing perspective, reliability in a product means