The hierarchy of customer behavior is
A) trial, repeat, awareness, loyalty.
B) loyalty, awareness, repeat, trial.
C) trial, repeat, awareness, loyalty
D) awareness, trial, repeat, loyalty.

Question

Quizplus · Accepted Answer

The correct hierarchy of customer behavior is awareness, trial, repeat, and loyalty. Customers first become aware of a product, then they try it, if satisfied they repeat the purchase, and eventually become loyal customers.

The Hierarchy of Customer Behavior Is