Which of the following statements is true of viral marketing?
A) It attempts to get customers to communicate a firm's message to friends, family, and colleagues.
B) The strategy of viral marketing is unique to the Internet.
C) Legitimate viral marketing uses computer viruses to promote products.
D) It solely uses the employees of a firm to promote the firm's goods and services.

Question

Quizplus · Accepted Answer

Viral marketing involves encouraging customers to share a company's message with others, leveraging word-of-mouth to spread information about products or services.

Which of the Following Statements Is True of Viral Marketing