In the context of using information technology in the business-to-consumer market, which of the following statements is true of opt-in emails?
A) They are unsolicited commercial emails.
B) They tend to reach interested consumers.
C) They facilitate pharming.
D) They are used by hackers to break into a computer system.

Question

Quizplus · Accepted Answer

Opt-in emails are sent to consumers who have explicitly agreed to receive them, indicating their interest in the content, thus reaching an interested audience.

In the Context of Using Information Technology in the Business-To-Consumer