When an organization competes by providing unique products with features that customers value, perceive as different, and are willing to pay a premium price for, it is using a strategy of
A) differentiation.
B) focus.
C) cost leadership.
D) niche.

Question

Quizplus · Accepted Answer

The given scenario describes a differentiation strategy in which the organization's products have unique features that set them apart from competitors and are valued by customers who are willing to pay a premium price for them. This strategy focuses on creating a distinctive image and brand identity for the products or services, which can lead to increased customer loyalty and competitive advantage. Focus strategy involves targeting a specific niche market with a narrow product line, while cost leadership strategy focuses on achieving the lowest possible cost of production to offer products at a lower price than competitors.

When an Organization Competes by Providing Unique Products with Features