When an organization hasn't developed a low cost or a differentiation competitive advantage, it is said to be
A) stuck-in-the-middle.
B) using an integrated strategy.
C) using a strategy of best cost.
D) pursuing a niche-based competitive advantage.

Question

Quizplus · Accepted Answer

When an organization is unable to develop either a low-cost or a differentiation competitive advantage, it becomes stuck-in-the-middle. This means that the organization is not able to offer products or services that are significantly different from its competitors nor can it offer them at a lower cost. As a result, the organization tends to struggle to achieve profitability and growth.

When an Organization Hasn't Developed a Low Cost or a Differentiation