Management Entrepreneurship

Business

Quiz 13 :
Small Business Marketing Place

Quiz 13 :
Small Business Marketing Place

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The choice for distribution channel becomes less significant when entering international markets.
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True False
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Answer:

False

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Intermediaries include agents,brokers,wholesalers,and retailers.
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True False
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Answer:

True

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An intermediary who sells products to the ultimate consumer is referred to as a broker.
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True False
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Answer:

False

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Adding intermediaries to the distribution channel usually increases the cost to the consumer.
True False
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It is possible to eliminate the middleman intermediaries and the functions they perform.
True False
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Selecting a location for a business is one of the most important decisions made by a small business owner.
True False
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People will go out of their way to find a business.
True False
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Neither brokers nor agents take title,or ownership,to the goods sold.
True False
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Cities that provide stable housing markets and low crime rates also see the strongest economic growth.
True False
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The economic condition of a city,state,or region can be much different than the national economic condition.
True False
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Neighborhoods tend to have residents that are very different.
True False
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The volume of automobile and foot traffic,the speed of vehicles,and the presence of turning lanes and parking areas are important factors to consider when choosing a location for a business.
True False
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The type of traffic passing a business is just as important as the volume of traffic that is passing the business.
True False
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A disadvantage of locating in a central business district is that it is expensive and hard to obtain parking.
True False
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A disadvantage of locating a business in a shopping center is the inflexibility of the hours that the business must be open.
True False
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Anchor stores are small retail shops located within large department stores that draw people to the store.
True False
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For service businesses that visit the customer (like plumbers and landscapers),location becomes even more critical than for other service businesses.
True False
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If a small business owner chooses a stand-alone location,the competitive advantage of the business must be very clear.
True False
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An incubator offers support services and equipment,professional assistance,and networking to new small businesses.
True False
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Before a site is selected,a business owner must first lay out the interior of the business.
True False
Answer:
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