Managing Supply Chain Study Set 1

Business

Quiz 5 :
Customer Relationship Management

Quiz 5 :
Customer Relationship Management

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Predictive analytics is
Free
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B

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The science of using customer data to predict future consumption behavior is known as
Free
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C

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A methodology for creating mutually beneficial relations between consumers and service providers is called
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A

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The acronym CRM stands for
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A grocery chain using a shoppers card to keep track of customer purchases and preferences is an example of
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A Customer Relationship Management System (CRMS)
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A Customer Relationship Management System (CRMS)helps
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For management information system technicians,the computer users within their company are
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A pencil manufacturer produces mainly identical pencils which allows them to develop high efficiency and consistent quality.This advantage for the pencil manufacturer is called the advantage of
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A service operation like a law firm usually exhibits lower economies of scale and efficiency as compared to a manufacturing operation.This is because the law firm's offerings and output are usually
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A computer manufacturer assembles finished computer systems by configuring standardized components and modules based on customer preferences.The technique the computer manufacturer is using is called
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Predictive analytics is the science of using customer data to predict past consumption behavior.
True False
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In the context of Customer Relationship Management (CRM),the purpose of business is to attain mutually beneficial relationships only between the service providers and suppliers.
True False
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A Customer Relationship Management System (CRMS)keeps track of customer requirements including past purchase history and preferences.
True False
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Service operations are,by definition,dependent on customer resources which usually are homogeneous.
True False
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________ is the science of using customer data to predict future consumption behavior.
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A methodology for creating mutually beneficial relations between consumers and service providers is called ________.
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Information systems used to manage customer-related data are called ________.
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For management information system technicians,the computer users within their company are known as ________.
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Service operations are,by definition,dependent on customer resources which usually are ________.
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