Using the AIDA approach with social media
A)requires the same steps as the AIDA approach with conventional media.
B)does not work at all.
C)requires a different, more interactive approach.
D)requires a more rigid approach.

Question

Quizplus · Accepted Answer

C)The AIDA approach can be adapted for social media, but it requires a much more conversational, interactive way of operating. With social media, you can't expect a one-way interaction with your audience in which you tell them things and they listen. Instead, you need to create a two-way conversation about your product that you can influence, but can't fully control.

Using the AIDA Approach with Social Media