The key to a successful action phase in the AIDA model is
A)getting readers to change their minds.
B)increasing the audience's awareness of your product or service.
C)making the action you propose simple and easy.
D)creating a win-lose situation, with you as the winner.

Question

Quizplus · Accepted Answer

C)Consumers have many choices. If you want them to take action on your product, you need to remove all obstacles to taking that action. That is why, for example, magazine subscription ads include a pre-paid "bill me later" card that customers just pop in the mail. Companies know customers are much more likely to make a purchase if the process is quick and easy to carry out.

The Key to a Successful Action Phase in the AIDA