In rejecting a proposal you solicited, you should use the indirect approach and provide an explanation.

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If you solicited a proposal it means you have established a working relationship with the proposer. To maintain that relationship, and to show respect to the proposer, you should provide extensive explanation of why you rejected the proposal. An extensive explanation requires an indirect approach to the delivery of the rejection.

In Rejecting a Proposal You Solicited, You Should Use the Indirect