Babies 'n Things is an independently owned retail store that aims to compete with the local supercenter by targeting exclusively to young mothers in the upper-middle class. Babies 'n Things is using which marketing strategy?
Samantha, an intern at an advertising agency, is asked to review how local markets compare based on geographic, demographic, and psychographic differences. Samantha learns that these are most commonly referred to as ______.
Employees at People 1st Credit Union are encouraged by management to establish long-term buyer-seller relationships. They strive to learn each customer's name so that they can be greeted as they walk in the door. This is an example of which business concept?
William, owner of a small hardware store, likes to forecast sales to better prepare for seasonal fluctuations. He identifies as many target markets as possible and predicts the sales for each based on one-day sales at different times of the year. He then combines the predictions for the various segments to create a total sales forecast. Which sales forecasting method is William using?