The campaign that focused on partnering with WildlifeDirect to focus on raising the awareness of the decline in elephants with Amarula was innovate in their approach. What did the company do?
A) They created a global crowdfunding campaign to raise funds for elephant sanctuaries.
B) They create a local crowdsourcing campaign to generate ideas for future partnerships and messages for this crisis.
C) They partnered with influencers to document their journey in Kenya to raise awareness about the issue.
D) They created a gala supporting the initiative and livestreamed it for the world to see.

Question

Quizplus · Accepted Answer

Amarula, in partnership with WildlifeDirect, took an innovative approach by collaborating with influencers who traveled to Kenya. These influencers documented their experiences and shared them with their followers, effectively raising awareness about the decline in elephant populations. This strategy leveraged the reach and influence of social media personalities to engage a broader audience on the issue.

The Campaign That Focused on Partnering with WildlifeDirect to Focus