To create an intangible resource that cannot be easily copied, Canadian retailer Holt Renfrew combines
A) real estate and store fixtures.
B) brand name and experienced staff.
C) accumulated reputation for quality.
D) all of these answers are correct

Question

Quizplus · Accepted Answer

Holt Renfrew combines real estate and store fixtures, brand name and experienced staff, and an accumulated reputation for quality to create an intangible resource that cannot be easily copied. These elements together contribute to a unique competitive advantage.

To Create an Intangible Resource That Cannot Be Easily Copied