The "balanced scorecard" developed by Kaplan and Norton helps to integrate
A) financial analysis and a firm's reputation.
B) intangible resources and operational measures.
C) financial analysis and stakeholder perspectives.
D) short-term perspectives and strategic positioning.

Question

Quizplus · Accepted Answer

The balanced scorecard integrates financial analysis with stakeholder perspectives, providing a comprehensive view of organizational performance beyond just financial metrics.

The "Balanced Scorecard" Developed by Kaplan and Norton Helps to Integrate