The primary challenge facing the firm in today's turbulent competitive environment is likely to be the realization that:
A) many of their current resources are not sustainable
B) the majority of their resources are inimitable
C) many of their current resources are accelerating toward obsolescence rapidly and their value to the firm is diminishing
D) Their resources may be inimitable because they lack social complexity

Question

Quizplus · Accepted Answer

The primary challenge is that resources may become obsolete quickly due to rapid changes in technology, consumer preferences, and competitive strategies, diminishing their value to the firm.

The Primary Challenge Facing the Firm in Today's Turbulent Competitive