Support value chain activities that involve excellent applications, engineering support (technology development), and facilities that promote a positive firm image (firm infrastructure) characterize what generic strategy?
A) Differentiation
B) Overall cost leadership
C) Differentiation focus
D) Stuck-in-the middle

Question

Quizplus · Accepted Answer

Differentiation strategy involves creating unique products or services that offer value to customers through innovation, quality, or brand image. Support activities like excellent applications, engineering support, and facilities that enhance a firm's image align with the goal of differentiation by adding unique attributes or services that set the company apart from competitors.

Support Value Chain Activities That Involve Excellent Applications, Engineering Support