Which of the following are good examples of firms that follows the strategy of differentiation based on prestige or brand image?
A) North Face and Loblaws
B) 3M and Cirque du Soleil
C) Lexus and President's Choice
D) BMW, Roots, and Holt Renfrew

Question

Quizplus · Accepted Answer

Differentiation based on prestige or brand image involves creating a perception of the product or service being high-end, exclusive, or of superior quality. BMW, Roots, and Holt Renfrew are all brands that have successfully cultivated a prestigious image, positioning their products as luxury or premium items in the minds of consumers.

Which of the Following Are Good Examples of Firms That