The first three steps involved in developing the customer benefit plan (in their correct order) are:
A) developing marketing plan, developing FAB, and developing business proposition.
B) developing benefits, developing business proposition, and developing marketing plan.
C) developing marketing plan, developing business proposition, and closing the sale.
D) developing FAB, developing marketing plan, and developing business proposition.
E) developing business proposition, developing marketing plan, and closing the sale.

Question

Quizplus · Accepted Answer

The first three steps in developing a customer benefit plan involve identifying the Features, Advantages, and Benefits (FAB) of a product or service, then developing a marketing plan based on these insights, and finally, crafting a compelling business proposition that communicates the value to the customer.

The First Three Steps Involved in Developing the Customer Benefit